How to Grow Your Mental Health Practice

Learning how to grow your mental health practice is easier said than done. The journey is often filled with challenges and uncertainties. Though it might not be a simple process, being willing to grow your private practice is the first step. 

Expanding your practice can make good business sense, but it can also help you reach more people in need — which is likely why you became a mental health professional in the first place. 

With the right strategies and resources at hand, learning how to grow your therapy practice is something you can do.

1. Streamline Your Practice with Technology

One of the best ways to grow your practice is to use technology to your advantage. Technology today offers many opportunities to streamline your operations as you grow. From enhancing patient engagement to providing a more effective, efficient, and accessible service, technology can work in your favor as you expand. 

“Technology can help with billing, organizing clients, and sending automatic appointment reminders, or provide a platform for providing therapy.”

– Talkspace therapist Reshawna Chapple, PhD, LCSW

With the right practice management software or technology, you can:

Digitalize administrative tasks: Automating administrative tasks can help you manage appointments and billing while keeping comprehensive, secure records easily accessible.

Host virtual consultations: Online therapy — like what our platform at Talkspace offers — makes mental health help accessible, affordable, and, most importantly, convenient. From the comfort of their homes, clients can get the help they need through secure video conferencing software that’s HIPAA-compliant and easy to use.

Leverage data analytics: Leveraging data analytics tools can offer insight into treatment outcomes over time. You can use the data you get to adapt your practice to reflect the evolving needs of your clients.

Improve communication: Facilitating communication outside of regular business hours, without worrying about security or privacy concerns, has changed the face of therapy. Online portals allow safe interaction between providers and clients whenever needed, increasing patient engagement and enhancing treatment outcomes.

2. Increase Accessibility with an Online Therapy Offering

There are various benefits of teletherapy, such as allowing you to increase your reach significantly and making therapy more accessible. Patients today expect convenient options for treatment, and virtual appointments are filling that need. 

Online therapy’s flexible and convenient solutions can help you expand your practice’s geographical boundaries, offering an alternative to patients who can’t get to or aren’t comfortable with face-to-face, in-person consultations.  

“Most of my practice is virtual. It provides an opportunity to meet with people who are in remote areas, have small children, or are caregivers for family members. ”

– Talkspace therapist Reshawna Chapple, PhD, LCSW

3. Nurture Your Existing Client Relationships

While you might be wondering how to get more therapy clients, it’s just as important to nurture existing client relationships. Research shows that better relationships lead to better treatment outcomes. The time you spend nurturing existing client relationships can pay off tremendously — building deep and meaningful relationships is the cornerstone of your client’s success and your growth. When clients feel valued and appreciated, they’re more likely to continue treatment. They’re also more likely to offer positive feedback and reviews that could result in therapy referrals and new clients. 

Ways to nurture your client relationships include:

Effectively communicating: Be responsive to clients’ concerns or inquiries to strengthen their trust in you. Regularly update treatment progress and check in periodically, even when you’re not in session.

Create a safe environment: Whether treating someone virtually or in a traditional therapy setting, creating a safe environment is paramount. Privacy and confidentiality must remain a top priority.

Show appreciation: A very simple but effective way to learn how to grow your therapy practice is by appreciating your client’s efforts in therapy. Even small gestures of appreciation, like saying thank you or acknowledging their work in a session, can profoundly affect making clients feel valued.

Use a patient-centered approach: Patient-centered approaches give clients control over their treatment decisions, which can increase trust levels and align well with working toward growing a practice.

4. Gain New Clients with Effective Marketing

An effective mental health marketing strategy is essential if you want to figure out how to grow your counseling practice. The right marketing for therapists can help you reach potential new clients who may benefit from your services.

Marketing should focus on the following to grow your online presence:

Digital footprint: Your digital footprint must include a noteworthy web presence that demonstrates your experience and expertise.

Social media: Engagement on social media can build connections and establish you as a thought leader. Your professional social media profiles should be regularly updated and can be an excellent avenue to interact with current and potential clients. For more tips, check out our guide to social media for therapists.

Search engine optimization (SEO): SEO is critical to digital marketing for increasing your presence and visibility online. Optimizing for search engines like Google, using effective therapist SEO strategies like keyword optimization, meta descriptions, and ensuring your site has optimal page speed are all ways to rank better on the search engine results page (SERPs).

5. Expand Your Services

Expanding your services is a strategic move in your effort to grow your practice. You can focus on diversifying your client base and enhancing care for existing clients through a broader range of services.

Ways to expand your services include:

Diversifying your therapy methods: If you don’t already, incorporate various therapy modalities into your practice. For instance, you could offer cognitive behavioral therapy (CBT), dialectical behavioral therapy (DBT), eye movement desensitization and reprocessing (EMDR).

Specializing in new and specific areas: To stand out among behavioral health providers, try specializing in new regions or therapy niches, like trauma recovery or child psychology. Furthering your education or training in new fields can help you gain experience.

Introducing group sessions: Adding group therapy can attract people who prefer a community-based approach or enjoy peer interaction.

6. Network with Mental Health Professionals

Mental health can be a competitive industry. Networking with colleagues and other professionals can produce a wealth of resources to help you grow your practice. 

Consider joining professional organizations, like the American Psychological Association or other platforms, that host events and offer opportunities to meet colleagues who are as passionate about mental healthcare as you are. 

“Join professional organizations and connect with your alma mater and old classmates. There are always opportunities to present CEU’s, train agency workers, or supervise interns.”

– Talkspace therapist Reshawna Chapple, PhD, LCSW

Grow Your Practice with Talkspace

Grow your practice and expand your reach by aligning yourself with online therapy platforms like Talkspace. Talkspace is an innovative virtual platform that allows therapists to run an online therapy practice. We give you the tools to streamline your practice and expand your client reach.

Becoming a Talkspace therapist has many advantages. Talkspace therapists enjoy all of the benefits of a private practice without a lot of the costs and hassles of running one. This leaves you with more time to invest in growing your practice. 

Learn how to grow your mental health practice by becoming a Talkspace therapist today. 


Monitor on Psychology. “Better Relationships with Patients Lead to Better Outcomes.” American Psychological Association. Accessed August 19, 2023.

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