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The sex toy and sexual wellness market has been thriving in the last few years. Pair that with a growing understanding that your sex toys are teammates and not competition and just a healthier understanding of how healthy (and totally NBD!) it is to masturbate, we’re in a particularly awesome era for being able to access the goods that make your partnered or solo play feel even better. You can get them online — via some thoughtfully and lovingly curated slideshows from sex editors that love you — and you can even get them at your local drug, department and beauty stores.
We’ve been able to score sex toys at Target for a while now (with their PlusOne stock always delivering on price-friendly options for the people), but there’s a few new kids on the block in their sexual wellness offerings that you’re going to want to hear about. Meet Cake!
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The brand offers a range of cute toys for people with penises and people with vulvas — from strokers to clitoral stimulators — as well as some solid lubricants that are great for solo and partner play. With prices ranging from $9.99 to $29.99 for the toys and lubes that are headed to Target stores and online, they’re a solid option for beginners looking to try out some products without feeling like they’re making a heavy investment.
Read on for a few of the products we’re checking out on our next Target run.
Cake So-Low Lotion Stroker Lube
Designed for helping people with penises masturbate, the so-low lotion uses coconut oil, avocado oil, almond oil and aloe vera for grease-free lubrication.
Cake Little Sucker
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Suction toys are something we’d recommend to most people who have clitorises who want a powerful, highly-stimulating experience. And this one is an excellent first-time vibe. With 10 different suction modes that mimic oral sex and clocking in just under $30, it’s a great addition to any growing collection.
Cake Vibrating Stroker
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A hand-held vibrating penis stroker, this one is an excellent pick for people with penises who are new to having a little assist with their masturbation routine or partners taking the first plunge into penis-owner sex toys. It has 10 vibration modes and is super simple to use.
Cake Double-Sided Penis Stroker
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Another stroker option with a bit more versatility. While it doesn’t vibrate, it offers two different entry points for a variety of sensations along with its ribbed interior.
Before you go, check out 69 (nice) sex positions to try before you die: